When business owners ask me if they should use video as part of their marketing strategy, I almost immediately say yes. In addition to being an effective way to communicate a message, it’s also a great way to connect and build trust with your audience. When done correctly, your personality shines through and your customers will get to know you and what your business stands for.
Another great reason to use video to market your small business is SEO (search engine optimization). When someone is searching online for a particular product or service, Google likes to show results that include video. So if you’re creating videos and including the right keywords and keyword phrases in your descriptions, you’ll have a better chance of getting found online. Awesome, right?!
In this episode of Getting Down to Biz, Karyn Turk and I chat about the importance of incorporating videos into your marketing strategy. Check it out here:
I would love to hear your thoughts about this episode. Was it helpful? Are you going to start creating video content to help market your small business? Comment below and let me know.