Videos, blog posts, ebooks, oh my! Since content marketing costs over 60% less than outbound efforts and generates three times as many leads, business owners and marketers know it’s essential to invest in content marketing. Yet, with so much content to choose from, how do you decide what to create? Through the forest of other compelling messages, how can you possibly create enough content to get seen by the right people?
Other businesses are everywhere. How do they have the time to create all their content? Unlike big brands, you don’t have the luxury of a massive marketing budget.
Don’t get frustrated.
Instead, focus on the good news. You don’t need to spend tens of thousands of dollars to attract the right audience and get found online. In fact, there are a lot of things you can do today to leverage the content you’ve already created.
Before you feel overwhelmed, let’s break it down into four simple steps.
Step 1: Create a piece of content your audiences loves and appreciates
Step 2: Turn it into different pieces of media
Step 3: Share it on multiple platforms
Step 4: Repeat
Imagine turning each of your best blog posts into a video, infographic, e-book, and even a course. How exciting would that be?
The goal of the Repurposefully workshop is to coach brands and businesses so they can effectively create, repurpose and redistribute their content to help build their brand, increase engagement and grow their business. You will discover how to:
-Identify your best content
-Find new places to redistribute your repurposed content
-Analyze content to stop creating material that isn’t generating results
-Find potential collaborators and guest posting opportunities on other websites
-Leverage user-generated content to increase engagement and build your community
You will leave with a custom plan to start repurposing the content you put so much time and attention into creating.
This is a small group workshop to ensure all attendees have time to ask questions and create the right strategy for them. Space is limited! Register today.
Investment: $99 (Includes workbook & snacks)