Create an Effective Facebook Advertising Strategy for Your Small Business

Create an Effective Facebook Advertising Strategy for Your Small Business

If you aren’t using Facebook advertising to grow your small business, you should consider adding it as part of your marketing strategy. Some businesses are getting great results because Facebook is a really effective advertising platform and it’s targeting is amazing. Not only can you target people in a specific location, demographics and interests, but you can even target people who like some of your competitors’ pages or other pages that have a similar audience to yours. The best part is you don’t have to spend a lot of money to test ads and see how they work.

You can spend as little as ten to fifty dollars on boosted posts or ads. Once you start experiencing success, you’ll get comfortable and even excited about investing more. Before you start spending money on Facebook, here are a couple of things to consider; first of all you must have the right strategy. You can run ads to like your page or drive people to a specific page on your website. Take some time to decide which is going to make most sense and get you the best results. 

When you create the ad, it’s important to choose a great image. Select something that’s really eye-catching and enticing enough to grab the attention of your prospects. If you can include a great offer in the ad, even better. Again, you need to give people a reason to click on the ad and find out more about your company and/or the offer. Another important factor is having a strategy behind your boosted posts. Be really clear on which posts are going to be boosted and why. Boosting posts are usually for one of two reasons; prompting some kind of engagement, meaning you want someone to like, comment, or share, or you want them to take action and buy now, book an appointment, or click here to register today. Choose something very action oriented.  

Another really amazing feature with Facebook advertising is custom audiences. This is great because you get to market directly to people already on your email list. All you have to do is upload your list of email contacts to Facebook. The people on your list who use Facebook will be identified and they will start to see the ads you are running. How great is that? It’s an awesome way to retain customers. Plus, these are people who already know you which means you will most likely see a higher conversion rate.

Facebook advertising is a cost-effective way to grow your small business. Give it a try and see how it works for you.

I hope you found these tips helpful. I would love to hear what is working for you with Facebook advertising. What strategies have you put in place that are working for you? Comment below and let us know.

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