Simple Ways to Repurpose Your Content

During this Facebook Live, I talked about repurposing your content.  It takes a lot of time to create great content for your audience and hey, if you’re already creating it, you want to make the most of it right? You want your content to get found and there are a lot of ways to do that. I speak with a lot of business owners about content creation because, mostly video content because I believe in the power of video, and believe businesses should be leveraging videos, whether it’s live video like this or recorded video. Then after the video is completed, we obviously want it to get seen in as many places as possible.

I wanted to walk through a piece of content to showcase some ways it can be repurposed. For this example, I’m going to repurpose a video because that is the content that I’m mostly working on. Lets talk about what I can do with this video after the live recording has ended. Obviously not everyone who’s going to see this video is live and watching it right now. After this video, first, I will record another quick intro video that explains to my audience I just did a live video about repurposing content and I thought they would find it valuable. Then I will edit that together and put the video up on my YouTube channel.

Now my Facebook live video also turned into content for my YouTube channel. I will also get this video transcribed and add it to my blog (which you are now reading). A lot of businesses have blogs and they don’t really update them. Adding your newly created content is helpful for your audience and also for search engine optimization (SEO). 

Adding content on your own website is really important. Especially now because you’ve seen on social media, there’s so much content out there that your information may be getting lost. The way people can find it is by going to your website. If your audience knows you are constantly adding valuable information to your website, they are more likely to check it out regularly.

Some helpful tools I use when transcribing video content is and They’re really surprisingly accurate. However, it’s important to edit the transcription so you know it makes sense to the reader.

Another great way to repurpose this video is by sharing pieces of it. Let’s say you have a longer video, maybe it’s five minutes, seven minutes, or ten minutes.  You can take little pieces of that video and put those bite-sizes pieces of the video on twitter or instagram and invite your audience back to the watch the full video. One of the ways I did this recently was at a conference. I interviewed some of the speakers after they got off stage. After the live interview, each one was about seven minutes or so, I took two to three helpful soundbites from that video and posted them on Twitter. You can also link it back to your blog.

Next, you can send the video out as an email. Now that it’s on your blog and you’ve posted it on some of the social media channels, you can also send it out in an email. This is really helpful information to share with your audience who have already opted in and told you they want to hear from you. Remember, not everyone is seeing your content on social media so sending out an email is a great way to increase the chances of it being seen.

As you can see, once you get started with content creation, the ideas start to flow and there are so many ways to consider. Today, I’m only sharing a few to help get you started. Another way to repurpose your content is by sharing it on the site Quora, a really cool site that I know not everyone takes advantage of. Basically, it’s a place where you can go and ask a question, any kind of question, not just a business question. And people answer them. You can go to the site and search questions related to your industry. If you’ve created a piece of content that answers one of their questions, you can simply share the link to that article or that video or that blog post or whatever it is that you created.

After I record a YouTube video, sometimes I record another smaller recap video of the longer version video and upload it directly to LinkedIn. So not necessarily repurposing because it’s another video, but I kind of look at it as repurposing because I spent the time on the YouTube video, so it’s pretty easy for to quickly recap the video for LinkedIn. The reason I do this is because I want to upload that video natively on LinkedIn. LinkedIn is giving a lot more push to videos that are uploaded directly versus sending people away from their site.

You can also create an article, publish it on LinkedIn and embed the video. This is a great way to generate some activity on that social networking site.

I hope you found these repurposing tips helpful. I would love to hear from you. Please comment and let me know how you repurpose your content.