Businesses who know how to clearly convey who they are and how they help their customers are the ones that win big. Why? Who doesn't love a good story? When you can craft the right message and share your small business story effectively, everything seems to fall into...
Last week I attended Content Marketing Institute's Content Marketing World. How was it? AMAZING! Of course, I enjoy learning all of the latest trends, tools, and strategies during the sessions, but what I love even more is connecting with awesome people doing incredible work. I was...
I was introduced to Jason Zook in 2008. Back then his last name was Sadler (more about that soon). He had started a business called IWearYourShirt.com. Companies would pay him to wear one of their t-shirts and Jason would create a video promoting that company...
In order to be a great resource for my clients and my own business, I make it a priority to stay up-to-date with the latest marketing trends and technology. I'm always listening to podcasts, reading books, attending conferences, and interviewing the best marketers and entrepreneurs...
If you're a small business owner working towards getting more traffic to your website and building your online presence in order to generate more business, it's important to create quality content that helps your clients, customers, and prospects. With so many resources online, it's easy to...
This is a great set up when you are just getting started with live video from your mobile device. Click here or the above image to see everything the above image includes. I still use the above setup when I'm on-the-go or out at events. However, for my...